TikTok maker and Chinese internet giant ByteDance to discontinue two of its apps in India, Vigo Video and Vigo Lite
The anti-TikTok narrative has taken down its first casualty in Vigo Video and Vigo Lite. Over the years TikTok maker, ByteDance has been operating with impunity with scant regards to moderation and ethical decisions and that has let to the downfall of two of its Apps Vigo Video and Vigo Lite.
Readers may recall the suggestive and explicit Vigo Video Apps that you see online when you visit any website or open any ad-supported App. The Chinese owner, ByteDance has decided to discontinue the two Apps Vigo Video and Vigo Lite in India, its megamarket. ByteDance has already discontinued these two Apps in Brazil and the Middle East and will shut them down worldwide pretty soon according to sources.
ByteDance advertised Vigo Video and Vigo Lite that allow users to create and share short-form sketches and lip-syncing to Bollywood songs. The Apps were advertised with suggestive and often explicit clips and were panned by Indians for their lack of moderation. ByteDance posted a message early Monday stating they would be discontinued at the end of October this year. The post titled “a farewell letter,” says the company was saddened to shut down the apps but did not offer an explanation for the decision.
ByteDance’s star App TikTok has been under scrutiny from Dutch watchdog for abusing childrens data and American agencies for its poor security and moderation record. It has more than 200 million users in India while Vigo Video had about 4 million monthly active users last month and Vigo Lite could only amass 1.5 million users. Indian’s are shunning all these Apps after calls from celebrities like Sonam Wangchuk and Milind Soman to boycott them.
TikTok is especially disliked by most Indians for promoting acid abuse, violence, animal cruelty, racism, child abuse, and objectification of women.