Starting August, Google Chrome browser will not display resource hungry Ads

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From August Google Chrome Browser will kill resource-hungry Ads that overload PC/laptop

Ads that use more PC/laptop resources will not be displayed from August 2020 on your Chrome Browser. Google Chrome will block rich interactive ads that put a load on the network and the CPU.

In a blog post, Google announced the new changes in the way Chrome browser shows ads. Google said that it will not display those ads that “drain battery life, saturate already strained networks, and cost money.” While most of the ads are simple display only, many gaming Apps and business Apps make ads that are rich, interactive, and drain resources. Many ads also come with a hidden code that mines cryptocurrency. Some ads are poorly written and not optimized for use. Google Chrome will now block all such ads starting August.

The change in Ad display policy was necessitated as Google says that such resource-hungry ads account for 27% of network data used by ads and 28% of all ad CPU usage. Even though they form only a small part of the total ads that are being shown by various ad networks and agencies.

Google Chrome browser will display a message instead of the resource-hungry ad as below :

Google Chrome browser will display a message instead of the resource-hungry ad as below

 

The new threshold for Ads on Chrome browser

Google also announced the new thresholds for ads that will be permitted to display on Google Chrome. Chrome is setting the thresholds to 4MB of network data or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage. While only 0.3% of ads exceed this threshold today, they account for 27% of network data used by ads and 28% of all ad CPU usage.

From August, if Ad networks fail to comply with the new standards, Google Chrome will show an “Ad removed” window with a message that the ad has used too many resources.

To help advertisers can use access reports to learn which ads Chrome is not displaying and the reasons for the same. Google said that the changes in its Ad display policy are a part of the  Better Ads Standards initiative.

 

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"The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had." Eric Schmidt

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