Millions of UK iPhone users say Google tracked their activity and sold their info to advertisers

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UK Supreme court to hear UK iPhone users case against Google for tracking through Safari Browser and selling their information to advertisers

Around a week ago we saw how Google was sued for $5 billion for tracking private browsing activity of users. Everyone knows that every tech company that has a browser keeps track of user activity even if the users use it in the private or incognito mode. We even saw how the private and open-source Brave Browser indulging in affiliate marketing. Now Google seems to in a big mess in the United Kingdom. The Supreme Court of the United Kingdom will start hearings in a case where it is alleged that Google collected information of millions of iPhone users through the Safari Browser and sold this information to advertisers.

The case has been filed by one, Richard Lloyd on behalf of UK iPhone users stating that Google tracked their activity between August 2011 and February 2012 without their consent or knowledge and sold the information to advertisers.

The lawsuit against Google states that the company unlawfully bypassing default privacy settings on Apple iPhone’s and placing tracking cookies on the company’s Safari browser for advertising purposes.

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The case is lead by Richard Lloyd, the former executive director of the consumer rights group on the behalf of 4 million iPhone users in the UK. Lloyd appealed in the UK supreme court for a formal hearing of the case and according to some reports the Supreme Court has agreed to weigh in on whether a collective lawsuit brought against Google for allegedly tracking the personal data of 4 million iPhone users should be allowed to proceed through the U.K.’s courts.

After getting the news of the lawsuit filed, Google said whether all the UK’s iPhone users have the same interest in the claim and argue that not all users can claim for compensation for damages.

The Court of Appeal ruled that Lloyd could represent the consumers, even though the amount of data Google extracted varied between individuals. The consumers’ claims against Google are not based upon their individual circumstances, such as the degree of distress they suffered, but on the general intrusion and loss they experienced, the court ruled.

That ruling overturned a High Court decision from October 2018, when the lower court dismissed Lloyd’s claim for breach of statutory duty. The judge, in that case, found that the millions of iPhone users cited in the claim had not suffered sufficient damage, or had not been affected in the same way, to allow the case to proceed.

The court has not made a decision yet but the Lawyers estimated that the case could yield damages to Google of between £1 billion ($1.3 billion) and £3 billion ($3.38 billion).

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