Instagram to launch TikTok clone Reels in India

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Facebook-owned Instagram to roll out TikTok clone Instagram Reels in India, Reels lets users record 15 seconds videos and upload them as Stories

Ever since the Indian government banned 59 Chinese origin Apps including TikTok there has been a race happening to take its place as a short video uploading program. We have had Indian alternatives like Chingari, Mitron, Tik Kik, Roposo vying to take over the short video uploading platform crown. Now the big daddy of social media, Facebook has also thrown in the towel. It will soon be launching its homebrewed TikTok clone, Instagram Reels in India.

Instagram’s TikTok-like feature called Reels allows users to record 15-seconds videos and upload them to the app. The App has already been launched in Brazil last year and was received well. Facebook and Instagram want to quickly move in and take over the place left vacant by the banning of TikTok by India.

As per a report by Business Insider, a Facebook spokesperson confirmed that they have started testing Reels in India, “Reels is a fun, creative way for people to both express themselves and be entertained”. It also reveals that some users have started getting the Instagram update that includes Reels.

Alternatives of 59 Chinese apps that are banned by India

The only difference between TikTok and Reels is that TikTok was a standalone video uploading App and Reels operates within Instagram.  Reels will be available as a built-in feature for Instagram users just like Stories. All videos uploaded to Reels have the potential to be featured in a new Top Reels section that will be visible in Explore.

Instagram Reels can be accessed from the shutter modes when you open the camera and it can be found beside Boomerang and Super-Zoom. Users can either record a silent video or by searching trending songs. Audio from other Reels can also be used as an overlay to a video clip. Popular audio clips or snippets will be listed in Reels in a separate page when they trend.

Though not an independent TikTok clone, Instagram Reels is Facebook’s best bet to fill in the video uploading platform void in India. Reels is very important to Facebook as it recently shuttered Lasso, its TikTok clone as the company wants to focus on Reels.

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