Instagram adds suggested post and ads at the end of Feed “to make it really easy for people to see that [relevant content]”
Instagram is an American photo and video sharing social networking service owned by Facebook. The service also added messaging features, the ability to include multiple images or videos in a single post and a Stories feature—similar to its main opposition Snapchat—which allows users to post photos and videos to a sequential feed, with each post accessible by others for 24 hours each. As of January 2019, the Stories feature is used by 500 million users daily.
Instagram’s TikTok-like feature called Reels was added after TikTok being banned in India and announced for the Ban in the US. Reels allows users to record 15-seconds videos and upload them to the app. Meanwhile, we also saw that the Social Media giant Facebook that owns Instagram also started testing a TikTok style ‘Short Video’ feature in the middle of your newsfeed.
Today, many users have started to receive the new update that adds a new section known as suggested posts at the end of their feed. Back in 2018, Instagram launched a feature that showed “You’re All Caught Up” message when you’ve seen every post from the last two days. But if you want to see the older post you just needed to scroll down of the message. However, the new update shows that now after the “You’re All Caught Up” message users will see a suggested posts section instead of the older posts.
So where do the older posts go? As you can see in the ScreenShot above Instagram has added a new tab for the older posts that can be accessed at the end of the news feed with a text “View old Posts”. You can also check the Suggested Posts section at the bottom of the ScreenShot. The suggested posts are not the same as your Explore tab but they are related to the content that you follow.
As reported by The Verge, The suggested posts won’t be the same ones that show up in the Explore tab. They’ll be related to the content that people already follow, whereas Explore aims to point people toward adjacent content, says Julian Gutman, head of product at Instagram Home.
I think for us this really came from a vision a couple years ago around people really seeing feed as a place for their interests, and with the improvement in machine learning and our ability to kind of make it easier for you to see some more of those posts that are on Instagram every day, and really bring that personalized relevance to you. So we just want to make it really easy for people to see that [relevant content]when they get to the end of their feed. That’s really the motivation here, make it easier for you to go deeper on your interest.
What are your views over this new addition in the Instagram Feed? Do mention in the comment section below. For more news on tech and cybersecurity stay tuned on Android Rookies by subscribing to our newsletter from here.