Will the Indian Cricket Body Ban Vivo for Indian Premier League title sponsorship for 2020-21?
The ongoing border tensions between India and China have extended have started to affect the countries. As you know after the raising border problems Indian’s have started boycotting Chinese products and introduced multiple campaigns like Vocal for local, Boycott Chinese products, Atmanirbhar Bharat, etc. We also saw an app invented by Indian developers Removechinaapps that uninstalled all the Chinese apps present on your Smartphone.
Well, but here the BCCI (Board of Control for Cricket in India) has signed a deal with Chinese Smartphone Manufacturer Vivo for the huge Indian Event IPL(Indian Premier League) Title sponsorship for five years 2018-22. The company had achieved the feat for a mammoth bid of Rs 2,199 crore, an over 500 percent increase from their previous deal in 2017. VIVO had held the title rights for the 2016 and 2017 seasons. That deal was pegged at an estimated Rs 100 crore per year.
We understand the sentiments in the country, and there could be a backlash over title sponsorship of the IPL but there are still things that we need to understand. BCCI has created an infrastructure of thousands of crores in the country. If a Chinese company is earning money from the Indian consumer and paying it to the BCCI, which in turn is giving a 42 per cent tax to the government, then I believe we are helping the Indian cause.
said Arun Kumar Dhumal, BCCI treasurer.
As you know IPL is the best cricket league and the most popular event in the world, it will be a difficult decision over the ban on Chinese company Vivo. However, Dhamal said that if the government asks for banning Chinese products or services, BCCI will be happy to adhere to it.
If there is a directive from the government that no Chinese product or services will be allowed in the country, BCCI will be happy to adhere to it. But in the absence of any such order and if that money is being used in India, and for the betterment of Indian cricket, then I don’t see any issue with it.
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