Huawei puts out costly front page ads on UK national dailies to appease Britons

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Huawei is putting up full-page ads in United Kingdom newspapers as Boris Johnson led government seeks to kick Huawei out of its 5G plans

We had reported a week back that Boris Johnson led United Kingdom government is looking to boot out Huawei from its 5G infrastructure. Huawei has signed a deal with the United Kingdom in January that allowed Huawei to play a limited role in building the UK’s 5G infrastructure. However, the new plans seem to boot out Huawei entirely from the UK’s 5G network by 2022.

However, Huawei is not taking the booting lying down. Huawei has bought full-page adverts in several British national dailies to appease the ordinary Britons. The ads are designed to question the UK government’s decision against Huawei in general.

“For nearly 20 years, we’ve supplied the U.K.’s mobile and broadband companies with 3G and 4G,” Huawei says in the ad. “But some now question our role in helping Britain lead the way in 5G.”

The ad appeared in most of Britain’s national newspapers, including The Guardian, Daily Telegraph, Times, Mirror, Sun and Daily Mail. It has also been featured in regional newspapers. This is one costly PR exercise that Huawei has embarked on. The collective cost of the campaign could be anywhere between $100,000 to $200,000. According to their websites, The Guardian and Daily Telegraph charge £18,000 ($23,000) and £46,000 respectively for full-page print adverts.

Huawei is not stopping at ads in national dailies. Its PR agency said these ads would also appear in business publications, digital platforms, and newsletters.

Looks like Huawei has opened up chest to fight against UK’s decision to boot it out. However, its future in the UK and United States is very bad considering that there is now concrete proof that the U.S. accusations of Huawei associating with an Iranian firm to beat the export ban were true. We had written how Skycom Tech Co Ltd of Iran was actually a subsidiary of Huawei. The Canadian court is also nearly completing hearing the arguments in Huawei founder’s daughter and CFO, Meng Wanzhou’s extradition to the United States. It looks very likely that Wanzhou could be extradited to the U.S. as early as next month.

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