Google updates its policies to ban all ads for spying tools, surveillance solutions, and services from August 11, 2020
The largest online ad network will no longer accept ads featuring spying tools, surveillance solutions, and services through Google Adsense starting next month. The ban will take effect from 11th August 2020 according to the latest policy update published by Google.
The new Google Ads Enabling Dishonest Behavior policy will no longer allow spying Apps or software makers, surveillance tools, and software makers or tracking service providers to advertise using Google AdSense.
In August 2020, the Google Ads Enabling Dishonest Behavior policy will be updated to clarify restrictions on advertising for spyware and surveillance technology. The updated policy will prohibit the promotion of products or services that are marketed or targeted with the express purpose of tracking or monitoring another person or their activities without their authorization. This policy will apply globally and we will begin enforcing this policy update on August 11, 2020.
According to the newly updated policy, Google wants to halt the use of ads for technology that could allow monitoring a person’s online activity (i.e. access their messages, phone calls, or tracking their position). The new update says that ads for all spying tools and instruments will be blocked by Google.
Spyware and technology used for intimate partner surveillance including but not limited to spyware/malware that can be used to monitor texts, phone calls, or browsing history; GPS trackers specifically marketed to spy or track someone without their consent; promotion of surveillance equipment (cameras, audio recorders, dash cams, nanny cams) marketed with the express purpose of spying.
The enabling policy does not include :
- (a) private investigation services or
- (b) products or services designed for parents to track or monitor their underage children.
Google says that the abuser will be intimated about policy violations if he/she does not adhere to the new policy framework.
With approaching the United States Presidential Elections in November 2020, the global tech companies are going to get stricter regarding content as we have already seen happening in President Trump vs Twitter fight. The effects of the elections are also seen in the Facebook ad ban by nearly 250 companies after Facebook refused to label President Trump’s post as hate speech.