Google is testing a new feature for YouTube that will allow users to buy items directly from the videos
Currently, most content on YouTube is uploaded in the video format, but have you ever thought of buying an item on YouTube? According to the various media reports, it was spotted that Google is testing a new feature that will allow users to directly buy items from YouTube videos. YouTube already makes money through advertisements, YouTube Premium (to get rid of said advertisements), and memberships to specific channels.
Specifically, the company is testing the idea of giving its viewers a chance to directly purchase the products that feature in the videos posted by creators. It would work right on YouTube rather than redirecting you to a different shopping site.
To turn the videos into a shopping place, YouTube has already started making certain changes and has asked a few creators to use its software to tag and track products appearing in their videos. This data will be sent to Google for building out analytics and shopping tools for YouTube. The company is also testing integration with Shopify to sell via YouTube.
Alphabet Inc’s Google has taken multiple stabs at online commerce, with limited success. The company has mostly preferred to sell ads that send people to other digital stores, rather than selling products itself. The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people familiar with the situation.
A YouTube spokesperson confirmed the company is testing these features with a limited number of video channels. Creators will have control over the products that are displayed, the spokesperson said. The company described this as an experiment and declined to share more details. “YouTube is one of the least utilized assets,” said Andy Ellwood, president of e-commerce startup Basket. “If they decided they want to invest in it, it’s a huge opportunity for them.”
However, It’s unclear how YouTube will generate revenue from these sales. But, the service has begun offering subscriptions for creators and takes a cut of 30% from those payments. What do you think about this new addition to YouTube? Do mention your views in the comment section below. For more news on tech and cybersecurity stay tuned on Android Rookies by following us on Google News.