Brave Browse using affiliate codes when visiting sites like Binance, Coinbase, Trezor and others


Brave browser thought to be the most Private browser is using autofill with referral-links for affiliate marketing

This is one good story that has gone horribly wrong. The Brave browser was once heralded as the best alternative to Google Chrome for privacy and anonymity nerds. In fact, many of the netizens who love privacy and anonymity placed the Brave browser above all other browsers. The Brave browser is the browser of choice among cryptocurrency enthusiasts as well and it is one such cryptocurrency expert who outed the latest marketing gimmick by Brave browser to earn money.

It seems that the Brave browser developers are using auto-complete with affiliate’s link to earn some money. The team behind the popular privacy-oriented Brave browser found itself soup after it became public that the browser autocompletes verbatim in its address bar to add an affiliate code from which the company generates income.

At first, the Brave browser users thought that it was only the Binance referral code that the developers were using to earn money. Pretty soon other truths tumbled out. Social media users tweeted about how Brave browser wasn’t only doing this with Binance, but also with Coinbase, Trezor, and Ledger, to name a few other providers.

What is the Brave Browser?

The brave browser was launched in 2019 as the privacy and speed alternative to Google. Brave is the open-source brainchild of Javascript creator and Mozilla project co-founder Brendan Eich.  Brave now has more than 15 million users worldwide, while promising to automatically block trackers and invasive ads to improve speed, privacy and battery life. In fact, it promises super-fast browsing without any ads. While ad-blocking and antitracking plugins are available for Firefox and Chrome, Brave has built-in these features by default.

We have already reported about how browser fingerprinting works. Brave is the first browser to promise zero “fingerprinting.” Along with fingerprinting, Brave’s Shields feature blocks a wide swath of tracking cookies and invasive ads.

What now for the Brave browser?

As soon as the affiliate marketing use by Brave browser went public, its creator Brendan Eich responded that he finds nothing wrong with this as they “partner with Binance as an affiliate.”

But soon he was bombarded by many users who pointed out that it was rather unethical to do this without any or full public disclosure.

Finally, Eich had to come clean.

Brave allowed its users to buy cryptocurrencies through Binance earlier this year through an opt-in widget in the browser. Eich’s explanation that the Brave browser’s autocomplete has been “inspired by search query clientid attribution that all browsers do, but unlike keyword queries, a typed-in URL should go to the domain named, without any additions.

But wasn’t Brave supposed to different than other browsers? Though Eich apologized for the mistake it seems unlikely that the Brave users will forget this Brave affiliate marketing in a hurry. The least, Brave could have done is inform its users about the use of affiliate marketing before using it.


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"The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had." Eric Schmidt

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