After Unilever and Cocacola, now Microsoft stops ads on Facebook and Instagram

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Microsoft pulls out all Its Ads from Facebook and Instagram as “it doesn’t want its ads to be shown on a platform involved in hate speech and pornography scandals”

Facebook and Instagram are under a lot of pressure from the Ad ban announced by many companies like Unilever, Starbucks, Levi’s, and Cocacola. We have already reported how Facebook shares plummeted by a whopping 7% on Friday on Nasdaq.

The call for a pause on Facebook ads began on June 17, when a coalition of advocacy groups led by the NAACP, Colors of Change, and the Anti-Defamation League (ADL) launched the #StopHateforProfit campaign, calling on corporations to pause advertising on Facebook during the month of July 2020. Now Facebook’s troubles are increasing. Microsoft has decided to pull out all its ads on both Facebook and Instagram with immediate effect.

Microsoft pulls ads from Facebook and Instagram

Microsoft became the latest company that has decided to pull its ads from Facebook and Instagram. While Microsoft didn’t specifically pull out the ads in support of the #StopHateforProfit campaign against the social network, it did remove the ads for similar reasons.

According to a report by Axios Microsoft CMO, Chris Capossela published an internal Yammer post saying the ads should be pulled out from Facebook and Instagram as the company is actually “concerned about where its ads are shown.” Microsoft’s main worry is that it doesn’t want its ads to be shown on a platform involved in hate speech and pornography scandals.

Based on concerns we had back in May we suspended all media spending on Facebook/Instagram in the US and we’ve subsequently suspended all spending on Facebook/Instagram worldwide. The timeline on resuming our media spending is dependent on the positive actions they take, but I expect our pause will continue through August.

Our experience tells us that the most impactful means to effect genuine, long-term change is through direct dialogue and meaningful action with our media partners, including the suspension of real marketing dollars.

Chris Capossela

Microsoft had similarly stopped its ads on YouTube last year but eventually returned to the platform after discussions with Google marketing honchos.

The campaign against Facebook has political hues because it was started after Facebook discretely distanced itself from President Trump vs Twitter fight. We had reported how Mark Zuckerberg made a phone call to President Trump the same day the Trump vs Twitter fight was unraveling. Mark Zuckerberg’s decision to distance himself from President Trump’s social media posts being labeled seems to have cause indignation in certain quarters. There were a slew of articles blaming Facebook and Mark Zuckerberg for racist posts after the Trump vs Twitter incident.

The campaign against Facebook calls for big companies to stop ads on all its platforms for a period of 30 days. The Facebook stock price is sure to tank today as well as Microsoft is a big spender on FB and Instagram ads.

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